Experience the Art and History of Italy

The Medici

Profit, Politics and the Art of Power

The Medici used as as political power. On this tour you will learn to see Florentine art in a different way.

Have you ever wondered just why there is so much art in Florence? You might think that it was the vast amounts of money made from banking and the wool trade that allowed wealthy patrons to commission these artworks, but there is far more to it than that. For the wealthy, art also had a very political dimension, and the absolute masters in the use of art as power were the Medici, rulers of Florence. There was also the small matter of art as a way of escaping eternal damnation. On this tour you will see how the Medici used their patronage to commission artworks of great beauty, often full of subtle political messages, but sometimes used as a direct threat to anyone foolish enough to challenge their rule.
This tour will change the way you look at Florentine art.

The Medici
Profit, Politics and the Art of Power
Tour code: Florence 4
For groups of max 4 people: £395 per group.
For groups of 5-10 people: £85 per person.
Duration approx 3hrs. Maximum number of participants 10
Included: Visits to the Mercato Nuovo, Orsanmichele (exterior), the Palazzo Medici-Riccardi (interior and the Capella dei Magi), the Duomo (exxterior) and Piazza della Signoria and the Uffizzi (exterior). The tour will be led by Art Historian Chris Dobson.
Artists/architects covered include: Lorenzo Ghiberti, Bennozzo Gozzoli, Giorgio Vasari, Benvenuto Cellini.
Meeting point: inside the elegant Caffè Rivoire, Piazza della Signoria, corner of Via Vacchereccia 4/r
Please note: this tour is not available on Wednesdays.

How to Book
Your reservation is confirmed by full payment by credit or debit card using Paypal. To check availability and arrange payment, please get in touch via the Contact page.
As soon as payment is completed you will receive a receipt via email. We shall send you a booking form to fill in, which you should then photograph or scan and email back to us (within 7 days please). Your booking will then be complete.
Before booking, please make sure you read the standard tour terms and conditions here.

Photo above: Chris Dobson.
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